PHIL: So did you bring it?
STEVE: Er… yes, about that. Look here old boy, developing for the iPhone isn’t like developing for any old platform. Apple has certain standards they expect developers to meet. certain… personal standards.
PHIL: What do you mean?
STEVE: Well Apple isn’t just a software company, Sport, it’s a brand. it’s a declaration of lifestyle. It communicates certain levels of adult sophistication that we need to make sure we protect even as we open its products up to outside development.
PHIL: I still don’t understand.
STEVE: When was the last time you washed that shirt?