ALEX: I think the biggest problem you’re going to have with the name “Ur Health” is that it isn’t going to make people think of an ancient Sumerian empire at all.
THE BOSS (HEALTH INSURANCE): Why is that?
ALICE: It’s the texting thing, isn’t it?
THE BOSS (HEALTH INSURANCE): Texting thing? What texting thing?
ALICE: “Ur” is pidgin for “your” or “you are,” depending on context. A lot of people use it so they don’t have to type out the extra letters on a smartphone.
ALEX: Or on Twitter, to shave off characters.
ALICE: So specific demographics are going to look at the name and assume you’re trying to be hip and modern.
ALEX: And it will reek of an aging hipster desperately trying to remain relevant to a younger generation.
THE BOSS (HEALTH INSURANCE): Hmmm. Desperation is not the image I wish to convey.
THE BOSS (HEALTH INSURANCE): Perhaps I can refer to the ancient kingdom of L’Ulz…