Comic Transcript
THE BOSS (HEALTH INSURANCE): By adopting the name of the ancient empire of Ur I am announcing our return to the times of a civilization held together through fear of the dimly perceived unknown.
THE BOSS (HEALTH INSURANCE): This will set the expectations for what my rule will be: an empire ruled by secret arcane rituals that defy comprehension. Rituals that demand absolute obedience but carry no promise of comfort or reward.
ALICE: Everybody already thinks health insurance works that way.
THE BOSS (HEALTH INSURANCE): There are times I find the efficiency in this industry disappointing.