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CUSTOMER: So your “Ubersoft Marketing Language” is intended to replace XML?
ALEX: UML is designed to encapsulate your data and display it more favorably.
CUSTOMER: What, lie?
ALEX: Not lie. Re-interpret. Distract. Evade. It’s prosperity through obfuscation.
CUSTOMER: I don’t understand.
ALEX: you key in your data, surround it with the appropriate tags, run it through one of our applications, and it performs the digital equivalent of pointing up at the sky shouting “Hey look! Halley’s Comet!” Allowing you to run away.