Uberclick IV

Uberclick IV

CUSTOMER: So what you’re saying is, I go to a website for whatever reason, and Uberclick keeps track of whether or not I click on any of its banner ads.

ALEX: Correct.

CUSTOMER: And if I click on banner ads, it keeps track of what KIND of banner ad I clicked on, and displays more like it, increasing the chance I click on those as well.

ALEX: Correct.

CUSTOMER: So what you’re saying is, Uberclick makes it more likely I’ll click on ads and less likely that I’ll read whatever I was looking for on the web site in the first place.

ALEX: Corre — waitaminute.

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