ALICE: OK, Phil, for the next few weeks Marketing will be walking a fine line. The Boss wants to know why consumers are buying less software.
PHIL: Well that’s easy. We’re in a recession.
ALICE: That might be true, but it’s not easy. The Boss doesn’t like that word, and anyone who uses it in his presence is… punished.
PHIL: That’s going to make this conversation rather difficult. “Recession” is the right answer.
ALICE: Marketing isn’t interested in the RIGHT answer. Marketing is interested in the BEST answer.
PHIL: In that case I can only think of one course of action.
ALICE: It’s Linux’s fault.
THE BOSS: I knew it!