The Internet is full of interesting ideas and experiments that never quite pan out. There's no shame in a failed experiment (perhaps a little embarrassment or disappointment, especially if you were invested in a specific outcome) and the failed ones can actually be more useful than the successful ones. When something fails, the specifics of the failure can be studied, mulled over, and planned against in future projects. When something works right the first time out, it's a lot harder to determine why.
I am currently performing a number of experiments: posting my novel online, podcasting my novel online, and tweeting the novel 140 characters at a time. One of these experiments -- using Twitter to tweet a chapter once a week -- has failed twice in a row, and the reasons for that failure have led me to suspend the experiment until I can figure out a workaround.