ALICE: (Whispering) Go on.
ALEX: (Whispering) I don’t want to.
ALICE: (Whispering) Just say it!
ALEX: Very recently, a reader pointed out that in the last few strips we have been describing the latest version of Nifty Doorways as “Nifty Doorways 20,” while we had previously established it as “Nifty Doorways Eleventy.”
ALICE: We can’t use both, so we decided to go with “Nifty Doorways Eleventy” on the grounds that it’s the less ridiculous number.
ALEX: Wait. “Eleventy” is the less ridiculous number?
ALICE: It’s a marketing thing.
ALEX: That makes no sense.
ALICE: Other “numbers” less ridiculous than “20,” from a marketer’s perspective: Apricot. Moped. Flugelhorn. Dysentery.