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ALEX: Ubersoft Technical Support, Alex speaking. How can I help you today?
CUSTOMER: I have a question about the “Internet of Things.”
ALEX: Yeah, I don’t know what that is.
CUSTOMER: What do you mean, you don’t know what it is? You work for the biggest computer company on the planet.
ALEX: Right now it’s just a catchphrase that sounds exciting and has vaguely Orwellian overtones. Nobody actually knows what it means.
CUSTOMER: The press does. They talk about it all the time.
ALEX: “The press talks about it” and “the press knows what it’s talking about” really aren’t the same thing.
CUSTOMER: Point taken.