FED: We’ve changed the name of the project to OPERATION PRIME DIRECTIVE.
MARK: Oh, come on.
FED: It’s not plagarism. It’s an ironic cultural reference.
MARK: The Prime DIrective is all about non-interference! This project is… really not like that!
FED: That’s why the reference is ironic. Our Prime Directive is different.
MARK: I’ll bite. What is the Prime Directive of your organization?
FED: “Collect all the things.”
MARK: OK, that works.