APPLE HELP DESK: Apple Technical Support, this is Steve speaking. how may I make your life uniformly elegant and unswervingly fashionable today?
CUSTOMER: I just bought a new iPhone 4, and when I hold it I don’t get any reception from the phone.
APPLE HELP DESK: I see. Are you cool enough to use the phone?
APPLE HELP DESK: Have you considered that you might not be cool enough to use the phone, and that it’s refusing to work because it’s too ashamed to be seen with you in public?
CUSTOMER: No, I can honestly say I never considered that possibility.
APPLE HELP DESK: Thank you for calling Apple, and have a nice day.