STEVE: I have to say, I’m impressed. I knew you were devious but this latest strategy is breathtaking in its audacity.
THE BOSS: Thank you.
STEVE: You label Apple the industry leader, then justify underhanded, villainous behavior on your part on the grounds that we did it first, and you’re just trying to stay competitive.
THE BOSS: Correct.
STEVE: What troubles me is that it actually seems to work.
THE BOSS: We’ve been doing it to Google for years.