THE BOSS: They… like our beta?
ALICE: They love it. The press can’t stop writing about it. Bloggers can’t stop blogging about it. We’re getting wall-to-wall coverage by industry media and it’s all genuinely positive.
THE BOSS: In the past we have always relied on a core group of people who would write positive things about us in order to convince people they were obligated to like our products even while they secretly despised them. But now you tell me that people are choosing to like this beta? Of their own free will?
ALICE: Looks like it.
THE BOSS: Have we been secretly replacing our customer base with an army of mindlessly obedient clones?
ALICE: That was the first thing I checked.