CUSTOMER: Is this AT&T technical support?
ALEX: Close enough. How can I help you?
CUSTOMER: I’m trying to activate my new iPhone.
ALEX: Do you want the unlimited data plan for $40 a month?
CUSTOMER: That depends. What does it do?
ALEX: It gives you unlimited Internet access for your iPhone for $40 a month.
CUSTOMER: What does it REALLY do?
ALEX: It gives you just enough Internet access so that you can’t imagine using your iPhone without it, then it suspends your account for exceeding the bandwidth limit.