BOSS: WHAT IS THIS???
STEVE JOBS: Ah… I see you have discovered my latest innovation.
STEVE JOBS: Yes… your crude, haphazard sigil has been replaced by a crisp, clean, bold new moniker… one that reflects MY vision of the future.
BOSS: THIS is your vision of the future?
STEVE JOBS: Hm… no, not quite. Steves!
STEVES: *tinker tinker tinker tinker tinker*
(The sigil has changed from “BOSS” to “iBOSS”)
STEVE JOBS: THIS is my vision of the future.
BOSS: If I had a gorge, it would be rising.