ALEX: Sir, your program is working just fine… it uses a unique algorithm technology called IntelliMatch (TM) to show you the locations of Ubersoft Preferred Customers, based on the location you’re trying to reach.
CUSTOMER: You’re telling me that every time I use this program to try to get directions to a business or a hotel, it’s going to replace that destination with the destination of a competitor who happens to be an Ubersoft Preferred Customer?
ALEX: Well… Yes.
CUSTOMER: Look, I don’t want to go to the places you want me to go. I want to go to the places *I* want to go.
ALEX: You’ll need to buy the upgrade for that.