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ALEX: Ubersoft Technical Support. Alex speaking.
CUSTOMER: Yeah. I’m getting the same problem with my printer that I’ve had for the last three versions of the UberWordSoftPro suite… it keeps crashing when I try to print.
ALEX: Congratulations, sir. You’ve discovered a bug in the software. That’s pretty cool, don’t you think?
CUSTOMER: No, not really.
ALEX: You’re part of a select group fo people who share in a common, uniting experience. That’s pretty cool, don’t you think?
CUSTOMER: A select group?
ALEX: An elite group, even.
CUSTOMER: If by “select” you mean “anyone who tries to print using this software,” I think your marketing department is over-estimating the number of customers you actually have.