CUSTOMER: Hello, I was supposed to get a $100 rebate from your company when I sent proof of purchase in, and I only received $25…
ALEX: That was “Phase One” of our rebate system.
CUSTOMER: “Phase One?”
ALEX: That’s right. For “Phase Two,” you need to photocopy the CD-Label, provide a valid thumbprint and send both in by registered mail in order to get a $20 rebate, and then you can move on to “Phase Three.”
CUSTOMER: I sense a theme of diminishing returns.
ALEX: We prefer to think of it as motivating you to leave us alone.