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Monopoly Markup IV

Monopoly Markup IV

CUSTOMER: So you raise the price on your profitable products to make up for the loss you take on your unprofitable ones.

ALEX: Right.

CUSTOMER: And when those unprofitable products become profitable, you’ll raise the price on those to pay for the next round of unprofitable products you’ll introduce to the market.

ALEX: Right.

CUSTOMER: All of this just so you can drive all your competition out of business, huh?

ALEX: Not JUST for that, but it’s a pretty big reason.

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