ALICE: I’ve already come up with some preliminary plans for an advertising campaign that…borrows quite liberally from Apple’s testimonial campaign.
ALICE: All I need are the characters. We need to find a group of quirky-yet-accessible people who are distinctive enough to be remembered, but contain a sort of “everyman” that out target audience will respond favorably to. So far I haven’t been able to find any.
BOSS: Hmmm…
PHIL: So, guys, how’s work going?
MARK: Work is going GREAT. The network crashed this morning, and we’ve been doing nothing but hanging out and drinking coffee since then.
