ALICE: Look, Boss, Apple has other commercials with different people doing pretty much the same thing. The people all fit into different “cultural niches,” but they share some similarities: they’re mostly young, mostly attractive, and mostly appear to be “hip” and “with it” as far as those things go.
ALICE: By choosing people who are visually appealing and identifying them with diverse cultural subgroups, Apple creates the illusion that people from all walks of life are switching to OS X.
BOSS: And all they’re really doing is choosing the cast of the next season of MTV’s “The Real World.”
ALICE: Exactly.
