BOSS: Alice, are you familiar with the new Apple OS X Ads?
ALICE: Some of them.
BOSS: I am referring to the one featuring a fairly incoherent young lady.
ALICE: Oh, yes. The “stoner chick” ad.
BOSS: The what?
ALICE: The young lady in question has been embraced by parts of the Internet as a poster child for people who use computers and smoke pot.
BOSS: That is an actual target market?
ALICE: A very important one… especially for screen savers and snack foods.