ALICE: So Alex, if you were a member of the 15-24 age demographic, what products would you want branded in our game?
ALEX: Branded?
ALICE: Sure. We’re going to be featuring some products in our game… shoes, sodas, clothing… you know, product placement, like they do in the movies. We’ve got a huge list of advertisers who want in, and I need to figure out which ones to use.
ALEX: Uhhh… This sounds like a bad idea to me.
ALICE: Why is that?
ALEX: Well, UberQuest is a fantasy game, right? Advertising modern products in a fantasy game will wreck the feel of the game for a lot of people.
ALICE: But the sponsors are paying us money.
ALEX: But if you destroy the illusion of the fantasy world you’re creating, people will become dissatisfied and stop playing the game.
ALICE: But the sponsors are paying us money.
ALEX: But the success or failure of the game ultimately rests on your target audience BUYING it, and if you alienate them, they won’t.
ALICE: But the sponsors are paying us money.
ALEX: Nevermind.
