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BOSS: I must restore my place at the top. I must reclaim my reputation as the most singularly evil and dastardly CEO in the computer industry. I will not allow this upstart, this pretender Case, to usurp my throne.
BOSS: I must come up with a plan so evil, so thoroughly VILE that people will shudder at the thought of it… no, they must SCREAM and WAIL in despair! The mere mention of this plan must entrap humanity in a pit of desperation and self loathing…
BOSS: Which means, of course, that it must involve the Internet.