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BOSS: People want to feel safe, Alex, and if we give them the promise of safety they will make us very, very, rich. It’s extremely important that we tap this market and exploit it for all it’s worth.
BOSS: That’s why I’ve hit upon a sure thing. I have an idea that is absolutely guaranteed to make people feel safer, while at the same time providing us a nearly unstoppable source of revenue.
ALEX: Which is what, exactly?
BOSS: A DNA-keyed ID card that keeps track of your location and feeds that information to federal agents and marketing firms.
ALEX: I feel safer already.