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ALEX: Ubersoft Technical Support, Alex speaking.
CUSTOMER: Didn’t your group used to be called “e-Support”? Why did you drop the “e”?
ALEX: That’s back when adding “e” in front of a word was as exy, trendy way of making your business look cutting edge even when nothing else had changed.
CUSTOMER: So why haven’t you started using the latest technology catchphrase?
ALEX: We’re not sure how to use the word “wireless” in a way that won’t create semantic difficulties somewhere down the road.
CUSTOMER: When has that ever stopped you in the past?