The Hard Sell

The Hard Sell

CUSTOMER: Hello, I have a few questions about your “Linux is Evil, Buy our Stuff” campaign.

ALEX: Sure. I’ll be happy to help.

CUSTOMER: In your ads, you depict Linux as a dangerous operating system that poses at threat to a developer’s intellectual property, the free market’s stability, and the end user’s bottom line.

ALEX: That’s rights.

CUSTOMER: Do you guys really believe all that stuff?

ALEX: No, but “Ignore your common sense and buy our software anyway” is a much harder sell.

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