The Economics of Incidental Commerce

The Economics of Incidental Commerce

TV PERSONALITY: I a can imagine that convincing your customer base to, well, reveal the identities of other customers might be somewhat difficult. How are you working to overcome the reluctance of your customer base?

VIKTOR SCHRECK: Steve, we want our customers to feel comfortable giving us this information. In the best of worlds, our customers would selflessly give us this information in the hopes of making the world a better place, but we understand this is not a perfect world, so we’ve set up an incentive program to encourage people to comply.

TV PERSONALITY: Ah yes… “two yo-yo’s, a ball of twine, and a slightly broken stick.”

VIKTOR SCHRECK: We had to leave out the stick. Dodgy economy and all that.

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