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CUSTOMER: So why is Ubersoft moving towards a subscription model for its office software?
ALEX: It’s all part of our Ubersoft .NIT initiative.
ALEX: With Ubersoft .NIT, we’ll be able to better focus on creating a platform that uses the inherent advantages of a distributed network like the Internet.
CUSTOMER: What does that mean?
ALEX: We charge more money for our software, you pay more money for our software.