ALICE: Mark, we feel your reluctance to play this role, while understandable given your basic attitude and background, is hurting our overall marketing campaign.
MARK: So you're letting me off the hook?
ALICE: ... No. Instead, we are going to help you readjust your attitude by pairing you up with someone who has the experience to train you to be exactly the kind of mascot Ubersoft is looking for.
MARK: You're bringing in a consultant?
ALICE: Not exactly.
BINKY: Just call me Sensei, Skipper!