ALEX: Ubersoft eSupport, Alex speaking.
APPLE LEGAL: Hello, this is Apple Computer's Legal Department.
ALEX: Really? That's interesting. I didn't think you used Ubersoft software.
APPLE LEGAL: Oh, we're not calling tech support. We're calling YOU.
APPLE LEGAL: Yes, we've decided the name "Alex" sounds too much like the name "iMacs," so we're suing you for infringing our trademark.