ALEX: I've discovered your problem. You bought an empty box because we haven't actually finished the program yet.
ALEX: The competition has already released their upgrade, and we wanted to reassure our customers that we do remain competitive. So, we're shipping the boxes of the software with coupons, redeemable for the software when it actually arrives. This allows the customer to get the program the very minute it's available.
CUSTOMER: This allows you to bleed the customer dry.
ALEX: That is a very cynical attitude.