CUSTOMER: I just bought one of your company's modems, and it isn't working.
ALEX: You might need new drivers. Go to our web site and download the latest drivers for your operating system.
CUSTOMER: No, no, no... my MODEM isn't working.
ALEX: Try calling our BBS. We have the very latest drivers there.
CUSTOMER: MODEM! MODEM! My MODEM isn't working!
ALEX (thinking): Why is he shouting?